The Importance of SEO near me Strategies

Every small or multi-location company can grow their business and attract more customers using SEO near me strategies.

Facts 1: 85% of search engine users never scroll past the first page of search results

Fact2: 59% of people constantly make local searches on a regular basis.

Fact 3: 61% of local searches results in a purchase

Fact 4: 53% of all searches are done on mobile

The stats above reveal, as people inevitably turn to a search engine you must show up strongly there.

So by developing your own SEO near me strategy for your business, you can land yourself on the first page of search results, helping you to effectively reach more people.

Let us understand this again:

The purpose of SEO is to get higher rankings on search engines to become more visible to a particular target audience. But regular SEO isn’t focused on where this audience is located – if your web page is well optimized it will appear higher on all search results. Local SEO, on the other hand, makes your website highly visible to the local audience.

If you own a business that thrives on doing business locally, you must understand how businesses in the local market are found today.

What can you do to optimize your business for local search and ensure you have the best SEO near me strategy and rank higher on a search engine?

Link building

Links are one of the most decisive ranking factors in general, but also when it comes to local SEO. Back links bring traffic, increase reputation and build your reputation.

Local content

Go beyond the traditional NAP by adding enhanced content. The local content strategy is essential for local SEO. It’s important to create rich content, providing consumers the information they need more quickly. This makes them more likely to convert; though always be careful with duplicate content as each of the pages needs to have unique content that targets user intent.

Reviews

Customers are moving from private communication with businesses to public communication on social media, review sites, and discussion boards. Reviews are great to increase conversion rate; although the ones appearing on your Google My Business are the most relevant for improving your local online presence.

Now is the time for you to take advantage of local SEO near me services and boost your business. Sites By Sara has been helping local businesses, multi-location businesses understand and improve their positions in the local search market.