4 Full-proof ways to Optimize for SEO NEAR ME Searches
- seoinutah
- Jun 7, 2018
- 2 min read
Did you know that SEO near me is one of the fastest growing searches for the last few years? Thanks to better location targeting and the rise of mobile searches; searches containing near me have basically doubled in the last two years. Locally focused industry (restaurants, bars, real estate, doctors) have especially benefited from this trend.
So it is important that your business is optimized for local searches. Here are some tips on how you can make your business local search ready:
Up-to-date business address on Google map
Detailed address, working hours, services offered, etc has to be updated regularly on Google map listing and this has to be authorized by you. Secondly, your business name, contact details, and address needs to be consistent across all local business directories.
Mobile friendly website
Yes, all websites are mobile friendly but you need to make sure it offers a great user experience across all devices. This is a very important activity for optimizing your business for SEO near me searches.
Customer review
Email your customers the short URL of your business listing on Google and request them to review you. This is one of the best ways to increase the credibility of your business and helps prospective customers make better decisions.
Content
The King has to be in line with the website which is already optimized for SEO near me searches. While creating content, instead of focusing on broad locations, focus on the specific location you serve. Other ways of doing the same thing are by participating in local trade shows and events and publishing it on your blog and social media channels. You could even partner with local influencers and bloggers.
Now that you know how to optimize for SEO near me, how about incorporating it into your SEO strategy:
Add ‘near me’ to the metadata of your location page
Put on your thinking cap and include ‘near me’ keyword throughout the content of your page
Create ‘near me’ anchor text sitemaps
Get both paid and non-paid back links to your location page with ‘near me’ related anchor text
Lastly, include outbound links to authoritative landmarks within your location page.
SEO near me should be on the mind of every business owner with a brick and mortar location. Did you know that even general searches can get localized? Contact us, Sites by Sara to find out more.