Do You Know Your Online Brand Reputation Affects Your SEO In UTAH?
- seoinutah
- Jul 4, 2018
- 2 min read
Sites by Sara is one of the most vibrant digital agencies in Utah who can cater to all aspects of digital marketing and communication that attracts and engages a global audience.
The amalgamation of various digital channels like search engines, email, website, and applications, bridges the gap between two terminals of marketing – business and consumers. Yes, we all know this. But do you know your brand reputation can greatly affect your SEO efforts?
While brand name is not something that Google factors into the SEO in Utah ranking process. Your online brand does not directly affect your ranking. With that being said, it is still useful to have a consistent online brand. Keep reading to find out why.
Brands have a higher trust factor
Well known brands are more likely to be trusted by consumers. This, in turn, helps to improve site authority. For example, if a search result for your brand shows 20 positive reviews with a 3.5-star average, consumers will find you trustworthy.
Brands generate traffic from multiple sources
As we embrace cross-channel marketing, that is generating traffic from social media, web pages, backlinks and other sources, brand reputation becomes a powerful tool to increase this traffic and establish brand authority.
How can you maintain your online reputation? Here are some strategies you need to inculcate in your SEO planning:
Website:
About us page, contact page, media page, and social media page should all act as a magnet to attract new customers. Include your brand keyword, stream positive reviews, and supply full history of your company, milestones achieved and contact information.
Social media portals:
Social media portals remain a great ROI from maintaining your online reputation. A robust social media profile helps your presence rank well and puts forth a great first impression.
Press release distribution:
Engineer press release with your preferred brand keyword to all your media connections, and online press release submission sites. The ultimate goal of your PR campaign should be to create a large inventory of positive newsworthy mentions of your brand.
If you are already struggling with negative reviews giving you bad publicity, let it serve as an eye opener to you. Gain valuable insights from it and tackle them head-on.
Is your SEO in Utah strategy strong enough to maintain your online reputation? Sites by Sara is here to help you.