Boost Your SEO near me Searches with Great Customer Reviews
When was the last time you searched for something on a search engine? Chances are you included a location or saw a map listing in the results.
Now, you may already know this, but these simple searches are a vital source of prospective customers for local businesses.
Search Engines have integrated local listings with customer testimonials, maps, access to contact information and so-on – and are now the go-to source for local service providers.
SEO near me will give you the opportunity to connect and engage with your potential customers. And we are here to talk about the importance of customer reviews and how it impacts SEO near me searches.
Customer reviews provide businesses with three different forms of value: candid feedback on consumer’s experience, social proof that becomes the deciding factor which either persuades a potential customer into buying your product or visiting your store and the very important it gives a positive ranking factor that improves local SEO. Google accounting for about two-thirds of all searches, accumulating reviews on Google My Business and Google+ is a great way to enhance visibility on the Search Engine’s result pages.
Let us further explain this to you
Google trusts your customers more than you: not literally, but Google depends on signals to determine whether a site is worth good ranking or not. For every search engine, reviews tell them that your business is real with legit operations and people have happily interacting with the website.
Everyone trusts reviews: like it or not, people trust reviews. It influences click-through rates, especially if you are generating glowing reviews regularly. By enticing clicks with higher ratings, you are likely to see a boost in ranking too.
IMPACT
Regular reviews act as fresh content. Since search engines love fresh content, these reviews are seen as updated content, boosting conversion rates.
Secondly, reviews are written in a natural language, so they bring in opportunities to have keyword-based content.
Lastly, they make search position more visible.
In short, reviews boost your brand’s credibility tenfold; collaborating with influencers who review your product or services further adds a trust factor among your target audience.
Gathering reviews is a worthwhile investment of time. Hiring SEO near me services from Sites By Sara can help you boost local SEO and generate more reviews for your product and services.